Bloggeren Jeff Bullas skriver her om ti ting, man kan gøre for at komme med på noderne med hensyn til den mobile revolution, der er i gang. Han skriver i et content marketing-perskeptiv, men nye og traditionelle nyhedsmedier kan jo sagtens læse med om, hvordan oplevelsen skal være målrettet mobil frem for papir, fjernsyn og pc.

“CEO’s and senior managers need to understand how their children and younger adults are consuming media in a digital world.

My son does not sit down to watch “News at 6″, but instead shows me the latest Youtube sensation that he heard about from an online search or from his friends on Facebook. The device of choice. His mobile.

Mobile and social media is transforming our world in not just our personal lives but also in business.

We need to design apps, build blogs and websites and create content for people to view on mobiles. Because we now share the information on smart phones and it is amplified with one click to our social networks.”

Læs med her